The SEO Silo
I am a big proponent of a method that is part SEO, part informationation architecture, called the SEO Silo. At one point on WebMasterWorld, this method was described as a Theme Pyramid, but the SEO Silo seems to be the term that has stuck.
Basically, for a site that covers more than one topic niche, the idea is to break down the topics into their niches, and then only link within each niche.
By restricting links to be within a niche, it helps focus the relevance on that very specific niche.
Here are some videos from YouTube of Bruce Clay and and Ralph Wilson discussing the SEO Silo concept.
- Part 1 of 2 -
- Part 2 of 2 -